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WHAT’S YOUR STRATEGY FOR KEEPING YOUR
BEST CUSTOMERS ?
We Live in a World Saturated with choices, messages and never
increasing competition. Customers seem to change brands as frequently
television channels or websites.
The market place can change quickly and present you with sudden
In the most challenging markets, Customer Loyalty is elusive……..
And making a profit is tougher than ever BEFORE…….
The on going challenge is to ADD VALUE….that strengthens relationship
with your best customers, build loyalty to your merchandise and drives
YOUR BEST CUSTOMERS ARE YOUR BEST SALES
YOUR BEST OPPORTUNITY TO MAXIMIZE
By Increasing …
The number of purchases made by
the best customer
The amount spent on each
The number of valuable customers
And By …
Focusing on the customers with
Making customers more loyal
Getting customers to refer new
And By Turning …
“GOOD” customers into “BETTER”
customers …and …
“BETTER” customers into “BEST”
THE BOTTOM LINE IS THAT
YOU WANT MORE BUSINESS FROM YOUR BEST CUSTOMERS …..
R I G H T ?
TO DO ALL
It’s a long term flexible marketing
strategy that helps you identify, retain and grow your best customers
… By communicating to them and recognizing and rewarding them based on
their purchase activity.
You Know what LOYALTY
MARKETING is …
BEST CUSTOMERS …
Again & Again
And more on your
products & Services
TELLING THEIR FRIENDS
About you and what you